Ireland & United Kingdom
Flow Coach is revolutionising the fitness landscape with the first cycle-aligned fitness coaching programme, designed specifically for women. Inspired by founder Emily’s journey as a professional dancer on Dancing with the Stars, Flow Coach was born from her mission to challenge the stigma around weight, body image, and eating disorders. Emily’s experiences highlighted the need for a fitness approach that empowers women to honour their cycles and listen to their bodies. Flow Coach creates a guilt-free, supportive environment where women can prioritise their energy, mindset, and overall wellbeing, creating a new era of mindful, hormone-conscious fitness.
Rebranding from its origins as Mad Hot Fit, we partnered with Flow Coach to deliver a comprehensive brand transformation that reflects its evolution into a modern lifestyle brand. Our work encompassed creating a powerful brand identity, providing guidance on app development, managing social media campaigns, and offering strategic brand consulting to ensure consistency, precise positioning, and impactful messaging for the launch.
“There are not enough words for me to describe how incredible Olwyn has been to work with! She just GOT my vision from the offset and I am honestly blown away by the level of detail she took when redesigning our brand! Before working with Olwyn we felt overwhelmed about our brand but also we felt like what we were trying to get across just wasn’t reaching our audience properly.
Olwyn is so professional, so creative and handled the project incredibly. It has exceeded all of my expectations and it has levelled up our company completely.”
Emily Barker, Flow Coach