Croía Ireland
Supporting local Irish businesses
The Brief.
Croía Ireland is an online store promoting all things Irish and providing the public with high quality items. The Croía brand is inspired by the beautiful landscapes of Ireland taking in the land & sea where all materials are sourced to build quality Irish products.
Movement was an important word for Croía as the goal was to be the change and to bring back to love of quality to the Irish nation.
We established some of the main goals for this project including creating a friendly, trustworthy & authentic community as well as having a strong presence online.
The Result.
Considering elements of the Irish environment, we analysed where the land meets the sea. We were inspired by the raw natural materials of this beautiful nation with delicate textures and natural movement. These are the very materials and inspiration that goes into the products that are supplied at Croía Ireland. The brand is steeped in quality promoting longevity and durability in every piece.
Bringing this concept into the modern day, we brought the natural textures and the idea of movement into design elements and provided an authentic and playful typeface that made audiences curious yet noted the strong Irish heritage behind the brand. Croía are radiantly personal, support loyalty and overall have a positive spirit. We wanted to convey this in their brand from the beginning so they can cherish their customers and suppliers and aim to conquer the market.
What did Ciara say
I am over the moon with my branding and could not be happier with the high level Ol Over It Creative provides.
Olwyn helped Croía Ireland clearly establish our brand strategy and branding. From day one, she understood everything I was looking for and added her expertise to get the best results.
Olwyn is passionate and takes great pride in her work. When searching for designers, Olwyn was the only one that was genuine about my business & understood what I wanted as well as advising what I needed.
Olwyn is a pleasure to work with and designed an amazing branding for Croia Ireland. Working with Olwyn was a dream as she really invested herself in Croía as if it was her own business and that passion is very hard to come by.
Olwyn's creativity and attention to detail is amazing.
Thank you Olwyn, you really went the extra mile!