Cork, Ireland

Chop Chop is transforming the way we enjoy fresh, simple, elevated cooking at home, blending delicious recipes with an approachable and vibrant flair. With a focus on seasonal ingredients and creative culinary inspiration, Chop Chop empowers individuals to bring the joy of cooking into their everyday lives. Rooted in Donna’s bold and bubbly personality, the brand weaves in her signature Corkonian charm to connect deeply with her local Irish audience.

We developed a comprehensive brand strategy and visual identity that reflects Donna’s passion and sets the foundation for her long-term vision. This includes a roadmap for her podcast, product line, and merchandise to support her popular cooking workshops. To enhance her personal brand further, we designed editable, digital recipe books that can be easily updated with her latest seasonal creations, allowing her to share fresh inspiration with her growing audience. By infusing every element with personality and purpose, we’ve positioned Chop Chop as a modern, approachable lifestyle brand ready to expand its reach while staying true to its Irish roots.